Meet the new MMD: Real connections. Real impact.

WHY THIS EVOLUTION

Retail media has matured into a central lever for growth. With first-party data, measurement tied to sales, and touchpoints at the moment of choice, it can influence the full funnel in one ecosystem. MMD’s update makes that role unmistakable: what we deliver, how it’s structured, and why it performs.

WHAT’S NEW FOR OUR BRAND PARTNERS

We’ve organized our approach around three strategic pillars and a visual system built for speed and recognition. The result: simpler choices, easier personalization and faster routes from brief to live across data, media and activation.

  • Understand • Reach • Engage as the backbone for any project
  • A consistent identity across channels and formats
  • Clearer hand-offs from insight to activation to reporting
Meet the new MMD: Real connections. Real impact.

THE STRATEGIC PILLARS

Understand - data that points the way

We translate first-party data and product buying behaviour knowledge into practical direction: who to focus on, where to communicate, and when to show up. Decision-ready views (e.g., shifting behavior, lapsed/gained audiences, assortment and launch dynamics) help shape targeting, messaging, and KPIs upfront.

each - presence where it matters

Your brand meets shoppers across high-intent environments: in-store touchpoints, onsite formats, offsite extensions powered by retail audiences, a mass-read magazine, and direct communications. We blend scale with precision, broad visibility when you need it, personalization when it counts.

Engage - moments designed to deliver

From in-store experiences and sponsored placements to tailored e-CRM and playful mechanics, we build interactions that strengthen relationships and show up in the numbers. The aim is simple: make each touchpoint matter and prove it in results.

WHY THE MMD ECOSYSTEM WORKS

  • Close to the decision: influence choices in store and near checkout online, then connect exposure to outcomes.
  • Quality + scale: loyalty data and brand-safe contexts extend relevance from site and app to the wider web.
  • Operational clarity: a modular planning approach, standard packs where useful and reporting that feeds the next brief