Content sent on different moments to the same target groups:
- Same target group contacted on different occasion
- Different content
- 3 waves
Duration
3 sendings
Media Booking
6 weeks
Nice to know
- Pre-analysis included
- Definition of segmentation criteria in collaboration with MMD
- Could be linked to a Flash e-Deal
- Look & feel Delhaize
- Visual created by the client
- Link to a page dedicated to your range of products on Delhaize.be
- Setup + content cost
- Sent on Saturday or Tuesday
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI1 - #Open rate (FR + NL)
KPI2 - Click-Through-Rate (FR+NL)
Objectives
Conversion
Brand awareness
Call To Action
Trial
Engagement / Consideration
Cross/Upselling
