Multi-brand thematic e-mail sent to a specific target group, based on a categorical segmentation
- These insert is personalized per customer. Based on customer's purchasing behavior, the receiver will see the packshot of his favourite product linked to the brand that is participating.
- Highlight of an existing promotion
- Predefined segmented group based on the categories
See the full Thematic multi-brand insert newsletter Calendar for 2025
Duration
1 sending
Media Booking
6 weeks
Nice to know
- Look & feel Delhaize
- Creation in collaboration with MMD
- Link to your range of products on Delhaize.be
- Sent on Thursday
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI1 - #Open rate (FR + NL)
KPI2 - Click-Through-Rate (FR+NL
Objectives
Conversion
Brand awareness
Call To Action
Trial
Engagement / Consideration
Cross/Upselling
