Retail media is evolving at an incredible pace, with offsite campaigns playing a crucial role in extending brand reach beyond the retailer’s owned channels. While onsite activations remain the main strategy, Offsite allows brands to engage with qualified audiences across the digital ecosystem—using first-party data to maximize impact.
At MMD, we recognize the importance of providing brands with a complete media offering, ensuring they can reach consumers at multiple touchpoints throughout their shopping journey. Offsite retail media campaigns enable advertisers to extend their messaging beyond the Delhaize website/e-commerce platform, engaging shoppers where they spend their time online. This omnichannel approach strengthens brand visibility, improves targeting precision, and ultimately drives incremental sales.
More reach. More relevance. More impact.
Retail media is expanding beyond its traditional boundaries. Thanks to the power of Delhaize's first-party data and strategic partnerships (Infosum, DPG Media, soon YouTube and more to come), we now activate campaigns off-site, reaching consumers on a wider array of platforms.
In these two exclusive interviews, you’ll learn:
- How off-site and on-site complement each other for even better performance
- The results observed in the Belgian market
- Why first-party data is the key to driving retail media efficiency
- How to activate your campaigns with privacy protection and ease
The Fuze Tea Case
Discover the case