Fuze Tea: an online 360° campaign with stunning sales results

The brand Fuze Tea wanted to use MMD for their 360° brand activation. Besides door-to-door and instore, they reached out for us to create a powerful online & CRM media plan.

Objectives: they were in need for an uplift of the brand Fuze Tea and they wanted to generate trial among Delhaize consumers.

We proposed them to play on 2 powerful pillars (period of 4 weeks) :

• We rolled out a commercial display campaign where promoted products were highlighted on different relevant areas on different relevant webshop areas of Delhaize.
• We ended the campaign with sending out a dedicated e-mail towards 85.000 contacts of Delhaize.

Sales results: During activation period, brand realized 90 % more revenue on promoted products and 66 % more revenue on their overall assortment !

Delhaize shoppers