Context
The goal of this campaign was :
- To raise customer awareness on the new Bebat Collect cube
- To educate the Delhaize customers on the importance of recycling old batteries
Solution
Development of a multi-channel campaign, including:
CRM
A dedicated emailing targeting 85.000 of the Delhaize Game Changers customer
Instore
2 weeks of visibility on our digital screens at the checkouts
Online
- 2 weeks of digital presence with:
- Store Locator Banner
- Content Page hosted on the Delhaize website
Results
CRM
- #of contacts: 85k
- Opening rate: 30,3%
Instore (Digital Screens)
- 804.437 possible contacts per week
- 1.440 broadcasting a day/screen
- SOT : 20%
Online
- CTR = 2,11%
Targets
Game changers
Objectives
Conversion
Brand awareness
Education
