Context
The best Dedicated Mail of 2019 goes to Colgate-Palmolive!
Good targeting is essential to the success of a mailing campaign and Colgate-Palmolive has mastered it!
Their key objective: Recruit Sanex brand lapsers.
Solution
- A dedicated mail offering a €1.5 discount on the purchase of one product.
To enhance the power of the mailing, Colgate-Palmolive boosted its visibility through an in-store communication layer (stopper small) which resulted in a faster and more efficient purchase experience.
Results
Exceptional results !
- A coupon redemption rate of 5.59% (vs. 2-3% benchmark)
This case highlights the effectiveness of postal mailings in attracting consumers and boosting conversion.
Targets
Sanex brand lapsers
Objectives
Conversion
Brand awareness
Engagement / Consideration
Cross/Upselling
