Context
Support Arla with the launch of its new range of Skyr products at Delhaize.
Solution
- Communicate on the new Skyr products through a key commercial campaign of Delhaize: "Boer-de-reis / Fermidables" campaign
- Skyr was integrated in the targeted communication sent to Delhaize shoppers
- Coupon “50 Plus-Punten” to push to a 1st trial
- Part of a full 360 marketing campaign
Results
Reach: 312.000 contacts
Redemption rate: 2,1%
Targets
Families with kids
Objectives
Conversion
Penetration
Brand awareness
Trial
