Context
What to do when launching a new range of pasta? You make sure you get awareness of those products in the last minutes before purchase. A Digital Signage Campaign at the entrance of the Delhaize stores seems like a good idea in that case. But is it effective?
Objectives:
- Create awareness for the new range of Al Bronzo pastas
- Generate trial
Solution
A Digital Signage Campaign in week 18 (April/May) in a cluster of 45 Delhaize supermarkets and AD Delhaize, spread over the country.
Results
For this case we compared sales in the cluster of the 45 stores where the ad was played, to 3 other similar clusters. We observed an extra sales uplift linked to the campaign of 13,43% in the stores that played the Digital Signage.
Targets
Delhaize Shoppers
Objectives
Brand awareness
Eye catcher
Inspiration
Trial
Brand positionning
