MMD Inspiration Cases eCRM - Dedicated email

Tropicana

eCRM - Dedicated email

Context

Support Tropicana to boost its brand awareness of its new range of BIO juices. 

Solution
  • Send a dedicated e-mail cobranded Delhaize/Tropicana to BIO buyers.
  • Short story telling with impactful visual
  • Clear Call to action
  • CRM approach part of a 360 media approach 
Results

Reach: 114.000 contacts

Open Rate: 35%

CTR: 17%

Targets
BIO buyers
Objectives

Conversion

Penetration

Brand awareness