Context
Highlight and boost a strong promotional action from the Delhaize weekly folder.
Solution
- Be visibile in the weekly Delhaize newsletter and relay the promotion from the paper folder
- Highlight the promotion to boost the sales uplift thank to a better visibility online and offline.
Results
Reach: 180.000 contacts
Open rate: 27%
CTR: 17%
Targets
Shoppers subscribed to Delhaize Newsletter
Objectives
Conversion
Brand awareness
Call To Action
