Context
Tropicana wanted to promote his new range of juices and boost its sales through an eye-catcher tool.
Solution
- Place a maxi stopper in shelf to maximise the visibility of the brand Tropicana
- Show the full range of products on 1 single support
Results
Peirod: 4 weeks
Category reach: 148.615
New buyers: +4,4%
Range turnover evolution: +885,5%
Targets
All Delhaize shoppers
Objectives
Conversion
Brand awareness
Eye catcher
