Context
Ecover changed the packaging of their Washing-up liquid. The new bottle is now made out of 100% recycled plastic and is still 100% recyclable. They want an instore tool to promote the new bottle.
Solution
MMD adviced the instore tool stopper medium + cut. This is a perpendicular communication to the shelf with a cut-out shape to highlight the new packaging. It is an eye-catcher that will reinforce their brand image and the product range.
Results
| Period | 4 weeks | |
| Reach category |
99.800 |
|
|
Category turnover evolution |
19,8% |
|
|
Promoted product/range turnover evolution |
259,7% |
Targets
Eco-friendly consumers
Objectives
Brand awareness
Eye catcher
Education
