Context
Coca-Cola wanted to boost the awareness of its new iced tea brand "Fuze Tea" and increase its penetration rate via a full digital program on Delhaize e-shop.
Solution
- Content page fully customised and dedicated to Fuze tea brand
- Home page banner to increase visibility
- Sampling online -> 1 sample per online order -> trial
- Promotion banner to boost conversion
- Push product for free preparation fee to drive sales and increase penetration rate
- See more details in the pictures slider
Results
- Reach: 175.000 contacts
- Sales and volumes uplift of promoted range
- Increase of category turnover evolution
- See more details in the pictures slider
Targets
Delhaize online shoppers
Objectives
Conversion
Penetration
Brand awareness
Call To Action
Trial
Engagement / Consideration
Brand positionning
