With over 2.6 Mio SuperPlus customers in the database, Delhaize has a ton of meaningful insights and information on its customers’ shopping behavior. MMD got together with Media professionals who gave their opinion on the power of retail data.
Some key insights:
- With the disappearance of cookies, first party data becomes more and more important;
- You can use retail data and insights from Delhaize in a brand safe environment;
- By using retail data, you will be able to become more relevant to your customers;
- You can not only use this data for CPG brands. Other sectors can also use this data to get in touch with their target group in a meaningful way.
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