Retail media is trending and only begins to flourish. In Belgium, we are in the middle of a so-called retail media revolution.
Suppliers, advertisers, media agencies & e-commerce experts worldwide are diving into this channel, increasing their media spends by progressively integrating retail media in their media strategies and considering it as part of their global media mix.
According to Arthur Sadoun (Publicis Groupe CEO): “[We expect that] retail media as a channel will SURPASS TRADITIONAL TV ADVERTISING SPEND by 2025”.
Gain Experience and strive for Excellence with MMD
In collaboration with Media Marketing, MMD brings you this snippet from an article about retail media in practice. If this buzzword is still new to you or if you want to know more about the ins and outs, then this is the perfect read for you.
Together with Julie Pahaut (Communication & Trade Marketing Coordinator of Galler), we will explain to you how to build a retail media plan with MMD, how we build an efficient strategy, which tools are available, how we measure the effectiveness of a campaign...
Let’s draw up the balance and take a look at the reasons why retail media is booming.
The Galler Case
Discover the omnichannel case of Galler that illustrate how we helped them supporting the introduction of their new chocolate bar.
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