How to build powerful online retail media?

The role of retail media in Delhaize’s e-commerce environment 

Just like retail media, e-commerce has been growing rapidly for years – and grocery e-commerce is no exception. Delhaize has been investing in its e-commerce services for a long time, and our brands are communicating on our e-commerce platforms more and more. The insights we gain from e-commerce help us to refine and improve our media tools. On the other hand, our omnichannel advertising model drives traffic to Delhaize’s e-commerce platforms. A true win-win, if you ask us!  

Discover how we help brands to build powerful online retail media 

At MMD, we enable brands to translate their communication messages onto Delhaize’s e-commerce platforms. We do this through many media touchpoints designed for brands to generate visibility, push our shoppers towards add-to-basket, inspire them and if needed, ensure brands to have a lasting presence. We create customized online retail media plans, always starting from the advertiser’s goals. 

In an interview with our colleague Florence Caporali, Commercial Director E-commerce at Delhaize, we first shed light on how our online advertising model is integrated into Delhaize’s e-commerce framework and secondly, how we support brands within this universe.