Our post-campaign reports bring value for brands who want to measure the effectiveness of their media activation. Secondly, they support brands to plan their future campaign in a more effective way. At MMD, we’re at the crossroads of media and shopping data. That’s why we call our reports ‘closed-loop’, as we combine media performance indicators with sales insights.
Our aim is to deliver post-campaign reports for every tool we have in our offer. Even better, to serve these reports in a standardized way!
Brand-new reports available!
Push Notification
This dashboard reports on the following KPI’s:
- Sents
- Opens
- Open rate
Report distributed +/- 6 weeks after notification has been launched.
Sponsored Products
This dashboard reports on the following KPIs:
- Clicks
- Impressions
- Click-through rate
- Sales
Report distributed +/- 6 weeks after campaign has been finalized.
Renewed report for commercial display campaigns!
Nowadays the report for a commercial display campaign has been standardized as well, which has now the same look-and-feel as our other reports.
This report contains:
- Overall media and sales KPIs will be displayed in a one-single pager;
- Integrated timeline will share a better understanding of when impressions / sales have been generated;
- An extra one-pager will share more details concerning performance of categories / keywords.
Report distributed +/- 6 weeks after campaign has been finalized.
In case you want to have more information about post-reportings, please contact your MMD account manager!
