Media professionals on Digital Retail Media

Last summer, MMD invited media professionals to give their opinion on Digital Retail Media.

Some key insights:

The importance of the last click: each interaction a brand has with a customer on the last moments before purchase offers an upsell;
Retail Media websites can become the new Google for customers: we need to make it simple and convenient for consumers to get information and be able to shop at the same place;
Think mobile: more than 60% of people use their mobile phones to get last-minute information when shopping offline.