A5 mailing send to a specific target and dedicated to only one partner:
- Exclusive offer
- Content inspiration
- Innovation
- 1 coupon offer
Duration
1 sending
Media Booking
13 weeks
Nice to know
- Offer coupon value: Min 20%
- 1 coupon
- Look & feel Delhaize
- Creation in collaboration with MMD
- Only one partner
- Min 50.000 contacts
- Technical costs and production included in the setup
- Advanced segmentation is possible, including Delhaize Shopper Segmentation
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI1 - #Participation rate
KPI2 - # redemption rate
Objectives
Conversion
Brand awareness
Call To Action
Inspiration
Engagement / Consideration
Brand positionning
Cross/Upselling
