E-mail dedicated to only one advertiser sent to a specific target
- Highlights on an existing promotion
- Content inspiration
- Innovation
- Up to 85.000 contacts
Duration
1 sending
Media Booking
6 weeks
Nice to know
- Pre-analysis included
- Definition of segmentation criteria in collaboration with MMD
- Could be linked to a voucher
- Look & feel Delhaize
- Visual created by the client
- Setup + content cost
- Sent on Tuesday or Saturday
Post reporting
Included in the price:
- KPI1 - #Open rate (FR + NL)
- KPI2 - #Click open rate (FR + NL)
- KPI3 - #Click Map
Objectives
Conversion
Brand awareness
Trial
Engagement / Consideration