All screens at the check-out of the stores (177 screens in 63 SM stores).
Duration
1 week
Media Booking
6 weeks
Nice to know
- The time of a TV spot is 6 secondes.
- SOT : 20%
- Format : Landscape
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)
Objectives
Brand awareness
Brand positionning
