Fact sheet:
- Number of POS: 161, whereof 11 are well located in high traffic roadway stations
- Over 800,000 consumer contacts per week, with peaks in July and August
- Your spot is broadcasted 720 times a day.
Banner
Duration
1 week
Media Booking
8 weeks
Nice to know
- National coverage
- Mostly put on top of the Panos counter, so high visibility and attention
- Format: 43 inch
- Format: Landscape
- SOV: 10%
- Message: max 12 secondes
- Broadcasted in a loop of 5 messages (4 Shop&GO/Q8 + 1 branded message)
- Specific rules for communication apply
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)
Objectives
Brand awareness
Eye catcher
Call To Action
Trial
Cross/Upselling
