Understanding the customer's purchasing behavior and identify how the brand's customer base has grown or shrunk. Get insights where these customers respectively are coming from or going to.
-> Included in the Enlight+ subscription
Duration
1 year subscription
Nice to know
Objectives
1) Increase knowledge about your new & former buyers
2) Make former buyers come back to your brand
Key Questions
1) Have I gained or lost clients recently ?
2) Where do my new clients come from ?
3) To which brands have my lost clients shifted ?
