Potential Target Audience

Objectives

Pre-analysis and counting of a possible mailable target audience. Can be done in order to calculate potential to send a dedicated e-mail and/or Direct Mail.

What's In

• Brand/Category Buyers; Non-buyers; Lapsers
• Delhaize RFM segmentation
• Delhaize Premium Foodie/Game Changer/Convenience Seeker segmentation
• A 100% credit if used to build a DM or e-mail project afterwards
   

What's Out

• Any targeting based on a specific competitor or product
• Any information about other retailers