MMD › media solutions › Shelf › Shelf Tray
Highlight your products in the shelf with the shelf tray.
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Duration
12 weeks
Media Booking
8 weeks
Nice to know
Ideal to create guidance in the shelf :
- 5 trays/activation
- This needs to be agreed with Delhaize's category manager
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
- KPI 1 - Reach per scope during activation period
- KPI 2 - Product Evolution
- KPI 3 - Brand Evolution
- KPI 4 - Category Evolution
- KPI 5 - Category Share Index
Objectives
Conversion
Brand awareness
Eye catcher
