MMD › media solutions › Shelf › Tester
Support placed in the isle as self testing
Banner
Duration
2 weeks
Media Booking
8 weeks
Nice to know
- Placement - Post reporting by MMD
- Provision of products to be tested
- SM: ± 150 products
- SM+AD: ±380 products
- Creation and production by the client
- No refill
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)
Objectives
Conversion
Trial
Engagement / Consideration
Change perception
