Same content sent on different moments to a recalculated target group:
- Same target group segmentation but recalculated each time
- Same content
- 4 waves
Duration
4 sendings
Media Booking
6 weeks
Nice to know
- Pre-analysis included
- Definition of segmentation criteria in collaboration with MMD
- Could be linked to a flash e-deal
- Look & feel Delhaize
- Visual created by the client
- Link to a page dedicated to your range of products on Delhaize.be
- Setup + content cost
- Sent on Saturday or Tuesday
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI1 - #Open rate (FR + NL)
KPI2 - Click-Through-Rate (FR+NL)
Objectives
Conversion
Brand awareness
Call To Action
Trial
Engagement / Consideration
Cross/Upselling
